Feeling Sheep-ish?
Maybe, like me, that's because you've seen that yet another trendy underwear company has launched.
This one's called Embers Merino, is based in Derbyshire, and apparently aims to move away from the technical look of existing base layers, into the lifestyle market.
More info here: http://www.embersmerino.co.uk/default.asp
Be that as it may, but I think the whole merino fetish is just the latest flash in the outdoor marketing pan.
Yes it's soft, yes it's natural, sure it smells sweetly - but have you actually tried getting a merino top properly saturated? It may well keep its thermal properties, but man is it heavy, and man does it take time to dry. For me, gear shouldn't just be comfortable on the hill - it should be comfortable in the pub afterwards as well.
Don't get me wrong - I own plenty of merino sweaters for work, which I love, but an office in London is never going to be the most testing environment, is it?
Wear wool on the hill if you must, but I'll take a well-sorted synthetic top any day of the week. Rant over.
This one's called Embers Merino, is based in Derbyshire, and apparently aims to move away from the technical look of existing base layers, into the lifestyle market.
More info here: http://www.embersmerino.co.uk/default.asp
Be that as it may, but I think the whole merino fetish is just the latest flash in the outdoor marketing pan.
Yes it's soft, yes it's natural, sure it smells sweetly - but have you actually tried getting a merino top properly saturated? It may well keep its thermal properties, but man is it heavy, and man does it take time to dry. For me, gear shouldn't just be comfortable on the hill - it should be comfortable in the pub afterwards as well.
Don't get me wrong - I own plenty of merino sweaters for work, which I love, but an office in London is never going to be the most testing environment, is it?
Wear wool on the hill if you must, but I'll take a well-sorted synthetic top any day of the week. Rant over.